Dating a fender

Posted by / 22-Feb-2020 23:18

Dating a fender

You can order these titles through your local Authorized Fender Dealer.

It was established in 1890 by Victor Carroll Squier in Battle Creek, Michigan. By 1975, Squier became defunct as a manufacturer and a brand name for strings, as Fender opted to market its strings under the Fender brand name.

In the late 1970s and early 1980s Fender was facing competition from lower priced Japanese made guitars.

They are all very rare today and few have survived.

Fender began negotiations with several Japanese musical instrument distributors and reached an agreement with Yamano Gakki and Kanda Shokai to establish Fender Japan.

Yamano Gakki was known for once being part of Epiphone Japan.

The initial Squier models were launched on July/August 1982.

Over time, the Squier series slowly evolved to include original model designs and production has moved from Japan to various other Asian countries such as Korea, China and Indonesia.

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In the early 1980s, Japanese labor and production costs were much lower than in America and to compete with the Japanese made guitars, Fender moved the lower priced Fender guitar production from America to Japan.

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