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But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.
One-in-five online daters have asked someone else to help them with their profile.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.
About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps; in 2013, only 5% reported doing so.
Many online daters enlist their friends in an effort to put their best digital foot forward.
Some 22% of online daters have asked someone to help them create or review their profile.
Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.
Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
A great diversity of online dating services currently exists (see Comparison of online dating services).
Some have a broad membership base of diverse users looking for many different types of relationships.
Two thirds of online daters—66%—tell us that they have gone on a date with someone they met through a dating site or dating app.
That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.
Other sites target highly specific demographics based on features like shared interests, location, religion, sexual orientation or relationship type.