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The score is based on the popularity of the keyword, and how well competitors rank for it.The score ranges from 1 (least traffic) to 100 (most traffic).Daily Time on Site Average time in minutes and seconds that a visitor spends on this site each day.Keyword Gaps This site is not gaining any traffic from these keywords.The competitors list can be found next to the search input field above.Search Traffic The percentage of organic search referrals to this site.Search Popularity An estimate of how frequently this keyword is searched across all search engines.
Buyer Keywords These keywords include certain phrases commonly associated with purchases.
If competitors are gaining traffic from the keyword, this may be a good investment opportunity.
Avg Traffic to Competitors An estimate of the traffic that competitors are getting for this keyword.
Benchmark and track your performance relative to your competitors.
Alexa's competitive analysis tools help you identify competitor strengths and weaknesses you can leverage to get the edge.
Similar Sites by Audience Overlap Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.