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Social conditioning is the sociological process of training individuals in a society to respond in a manner generally approved by the society in general and peer groups within society.The concept is stronger than that of socialization, which is the process of inheriting norms, customs and ideologies.Bernays continued the application of his work as he associates the method in which a minority elite use social conditioning to assert their dominance and will power.In You May Ask Yourself, Dalton Conley describes this ideal with hegemony.Social conditioning represents the environment and personal experience in the nature and nurture debate.
In accordance to Ashley Lutz, an editor of Business Insider, 90% of the media, in 2011, was owned by merely six companies.In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons..understand the mental processes and social patterns of the masses." Such influence is made possible by persistent repetition. Moore, a formal Princeton University Sociology professor, in Social Change, states that "the persistence of patterns gives order and constancy to recurrent events.In terms of behavior, many elements of persistence are more nearly cyclical, the near repetition of sequences of action over various time periods." While he does state that there are several reasons for group formation (spontaneous, deliberate and coercive) the group usually winds up 'repeating sequences' and then, in accordance to Freud and Bernays, contribute to the socialization of possibly new members.Edward Bernays, Freud's nephew and the father of propaganda and public relations, used many of his uncle's theories in order to create new methods in marketing.In Propaganda, he published that "If we understand the mechanism and motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it".
Social conditioning is directly related to the particular culture that one is involved in.